Competitive intelligence agent
How the market is priced, stocked, and moving.
Assortment breadth, price bands, and share drift for every KnitWell peer. The agent watches ranges daily and flags gaps worth closing.
KnitWell share
8.4%
specialty women's US
Peer set share
21.8%
Peer avg YoY
+3.8%
Market share & positioning
The peer set at a glance.
CompetitorPositioningAOVShare %YoYWatch
J.Crew
Peers: Ann Taylor, Talbots
Modern American classic
$1723.4%
+ Marketing narrative, colour authority, cashmere program.
− Sizing consistency, in-store service depth.
− Sizing consistency, in-store service depth.
Banana Republic
Peers: Ann Taylor, White House Black Market
Elevated workwear
$1583.1%
+ Suiting, leather, luxe fabrications.
− Store fleet shrinking, sizing above 14 limited.
− Store fleet shrinking, sizing above 14 limited.
Eileen Fisher
Peers: Chico's, Haven Well Within
Understated luxury, sustainable
$2481.2%
+ Natural fibers, take-back program, loyal 55+ base.
− Narrow silhouette range, price ceiling.
− Narrow silhouette range, price ceiling.
Boden
Peers: LOFT, Talbots
British print & colour
$1380.9%
+ Print program, catalog storytelling.
− Fit consistency US market, delivery time.
− Fit consistency US market, delivery time.
Madewell
Peers: LOFT
Denim-first casual
$1122.0%
+ Denim authority, wholesale doors.
− Non-denim assortment thin.
− Non-denim assortment thin.
Torrid
Peers: Lane Bryant
Plus-size, size 10–30
$1181.8%
+ Community, fit consistency, denim.
− Occasion and workwear coverage.
− Occasion and workwear coverage.
Victoria's Secret
Peers: Soma
Intimates, mass-premium
$846.8%
+ Brand awareness, promo cadence.
− Fit for 40+ customer, comfort perception.
− Fit for 40+ customer, comfort perception.
Athleta
Peers: Haven Well Within
Wellness performance
$1282.6%
+ Performance credentials, B-Corp halo.
− Woven / natural-fiber depth.
− Woven / natural-fiber depth.
Price comparison
Where we're priced under, at, or over the market.
Matched competitor SKUs by category. Positive gap = we're priced above the peer average; negative gap = under.
CategoryOursPeer avgGapMatched rivals
Silk-blend tie-neck blouse
Ann Taylor · ANN-2601
-13 (-9.2%)
Value gap
J.Crew $148Banana Republic $140Boden $135
Coastal cashmere crewneck
Talbots · TAL-2604
+5 (+2.5%)
At market
J.Crew $198Eileen Fisher $268Boden $175
Wide-leg crop trouser
LOFT · LOFT-2612
-20 (-18.1%)
Value gap
Madewell $118Banana Republic $110Boden $98
Column gown, charmeuse
WHBM · WHBM-2609
+4 (+1.4%)
At market
Banana Republic $320J.Crew $268
Wireless bra
Soma · SOMA-2603
+7 (+12.7%)
Premium
Victoria's Secret $52Athleta $58
Ponte blazer
Lane Bryant · LB-2622
-30 (-16.5%)
Value gap
Torrid $129Eileen Fisher $228
Assortment breadth · us vs peer set
Where the range is thin.
Active SKU counts, aggregated across the KnitWell portfolio vs the eight tracked competitors. Denim is the widest breadth gap; tailoring is the only category where we out-range the peer set.
Knitwear214 · peer 268
Tailoring168 · peer 142
Dresses132 · peer 188
Denim46 · peer 172
Occasion88 · peer 96
Outerwear72 · peer 84
Intimates260 · peer 380
Accessories118 · peer 210
KnitWell Peer set
Agent recommendation
Close the denim gap at LOFT.
Peer set carries 3.7× the denim SKUs we do, and Madewell is +4.3% YoY at a $112 AOV. A 24-SKU LOFT denim capsule at $79–$98 would compress the range gap and address the largest revenue leak in the portfolio.
Range gap
−126 SKUs
Price band
$79–$98
Est. year-1 rev
$18.4M
Tracked SKUs across peer set: 192